Samuel Grey is the silver-tongued mayor of Never, a rare beacon of civilization in the wild frontier. A devoted father to his two sons and daughter, he presents himself as a pragmatic and forward-thinking leader, skilled in diplomacy and shrewd in negotiation. Under his steady hand, Never has flourished — Its streets are orderly, its coffers full, and its citizens unknowingly living within the carefully crafted boundaries of his design.

But beneath the fine waistcoats and practiced smiles, Samuel Grey is no mere man. He is a demon of ancient cunning, building Never into a proving ground where lost souls are nudged ever so gently toward corruption. Unlike the crude horrors of the infernal ranks, Samuel understands that true damnation isn’t forced, it’s chosen. He does not tempt with fire and brimstone, but with comfort, ambition, and whispered justifications.

At the heart of his scheme is the Grey Family Estate, a grand but unsettling mansion in the town’s wealthy neighborhood of Greystone. Within its study lies a massive ledger, bound in shadow-black leather, where Samuel carefully records every citizen’s moral debts: Their sins, their regrets, their quiet compromises. Each entry is more than ink; it is a tally in a game the townsfolk don’t know they’re playing.